Head of Marketing
Greater NYC Area
1 day ago
Drive strategy, management and reporting of performance campaigns aimed at branding, awareness, acquisition or retention.
Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions.
Plan, manage and execute local and global paid search programs.
Monitor and analyze performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimization and ongoing growth.
Identify new optimization tests and growth opportunities and areas for additional investment.
Ensure the best possible ROI to optimize the online/offline customer experience.
Explore new ways of engaging with clients, creating hypothesis-driven experiments that improve audience targeting, content, copy, creative and overall experience.
Empower the field to ambassador the campaigns you’ve created to propel success.