Namely is taking its HR app to the Super Bowl

February 4, 2016

This Sunday, HR software maker 

 will represent enterprise tech at the Super Bowl with a TV commercial.

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It may not be the one America talks about around the water cooler on Monday — it foregoes the tear jerking, gut busting and jaw dropping trademarks that keep us on the couch for commercial breaks during the game.

But the spot successfully explains how a business could benefit from using Namely for HR, which is a bold move in a parade of more entertaining consumer ads.

The video was posted to Namely’s YouTube channel in October and has received more than 1,000 views.

Back in 2012, Namely launched with a mission to streamline HR processes. Differentiating itself from other HR powerhouses like Zenefits, Namely solely focuses on helping small to midsized companies grow their businesses. The company has an $182 million valuation, and we think they're a startup worth keeping an eye on this year

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