In the last few years, a number of companies have made the decision to “pivot to video,” abandoning traditional media assets for the wave of the future. But while video can be extremely effective, many don’t know how to leverage the tool to reach its maximum potential.
That’s where VidMob comes in. The five-year-old company just raised an additional $25 million in venture capital to further its mission of transforming video advertising with its Agile Creative Studio platform.
“We plan on tripling down on engineering and data-science,” CEO Alex Collmer told Built In. “We're also being asked by many of our larger clients and partners to expand our international presence, so that will be another area of focus.”
We plan on tripling down on engineering and data-science.”
VidMob’s toolkit is used by brands ranging from AllBirds to Spotify and Mountain Dew to create intuitive and seamless video content for a range of platforms. Whether a company needs a spicy Snapchat story or a thoughtful IGTV feature, VidMob’s platform works to both provide video editing services, as well as the marketing insights necessary to make those videos shine.
In a statement on VidMob’s latest funding, Collmer explained the company’s mission to pair creative ideas with creative action.
“Marketers want access to their own data, and VidMob’s Agile Creative Studio is helping them unleash an entirely new category of first-party, creative data,” Collmer said. “But data without the ability to act on it is useless, and by coupling insights with VidMob’s workflow platform and creative talent marketplace, brands are able to do what matters: use data to power a tight create-and-learn loop, and in doing so, improve their creative and drive better results.”
“When you address these two pain points, you can make dramatic improvements on marketing ROI, and that's what everyone cares about at the end of the day,” Collmer told Built In.
You can make dramatic improvements on marketing ROI, and that's what everyone cares about at the end of the day.”
VidMob’s success has seen the company be dubbed an “official creative partner” of major online destinations including Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube. Additionally, VidMob reports 35 percent year-over-year growth.
So maybe they can get this video thing right, after all.
Leading VidMob’s latest funding was Austin-based BuildGroup. Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, LP’s of Manifest and You & Mr Jones also participated in the funding.
To date, VidMob has raised more than $45 million in funding. In addition to the company’s NYC headquarters, VidMob operates in Chicago, Los Angeles, Pittsfield and London.