The holidays are the perfect time to give (and get!) the latest tech gadgets. We’re lucky to live in New York City, where the coolest digital companies are hosting a plethora of exclusive holiday pop-up shops featuring cutting-edge experiences, limited deals and discounts, and in-person items you would typically only find online.
Don’t worry about keeping track of anything other than your wish list, though. We have all of the details you need to shop New York City’s coolest tech pop-ups.
Location: 139 5th Avenue
Dates: Through May 2019
The low-down: Here’s your chance to try Mirror, one of the hottest new concepts in fitness. The nearly invisible, wall-mounted Mirror is actually an interactive home gym complete with interactive fitness classes. Mirror is yours to explore Monday to Saturday from 10 a.m. to 8 p.m., and Sunday from 11 a.m. to 8 p.m.
Location: 119 Spring Street
Dates: Through December 31
The low-down: Brooklinen’s “From URL to IRL” concept store gives fans of the home goods brand the opportunity to squish the ecommerce company’s signature bedding before bringing it home themselves. The store is open Monday through Saturday from 10 a.m. until 8 p.m., and from 11 a.m. to 6 p.m. on Sunday.
Location: 131 Greene Street
Dates: Through December 31
The low-down: Google, no stranger to the NYC pop-up, is simultaneously celebrating the holidays as well as the launch of its new Pixel 3 products. Test out the latest Google gadgets at this SoHo shop, which also features workshops. The pop-up is open Monday to Saturday from 11 a.m. to 8 p.m., and Sunday from 11 a.m. to 6 p.m..
Location: Westfield Garden State Plaza (Paramus, New Jersey)
Dates: Through January 2
The low-down: If you happen to find yourself at one of New Jersey’s malls this holiday season (and you should — they’re a great alternative to crowded NYC streets), make sure you check out the Wayfair home improvement pop-up at Lord & Taylor. Visitors can design custom furniture and learn renovation hacks from experts. The shop is open from Sunday to Thursday from 10 a m. to 10 p.m., and Friday and Saturday from 9 a.m. to 11 p.m.
Location: Macy’s at 34th Street and 6th Avenue
Dates: Through February
The low-down: Facebook’s “Market at Macy’s” pop-up showcases curated gifts, handpicked from Facebook’s digital marketplace. The social media-themed display weaves throughout different departments of the store, providing gifting inspiration (giftspiration?) as you shop. Shop the pop-up Monday to Thursday, from 9 a.m. to 10 p.m., Friday and Saturday from 9 a.m. to 11 p.m. and Sunday from 9 a.m. to 9 p.m.
Location: 150 Wooster Street
Dates: Through December 28 (closed December 25)
The low-down: This holiday season, direct-to-consumer bedding brand Buffy launches its first pop-up store, “Soft—Space.” The shop will feature Buffy’s products for consumers to test and enjoy, as well as in-store events. The Buffy pop-up is open Sunday through Thursday from 11 a.m. to 7 p.m., Friday from 11 a.m. to 8 p.m. and Saturday from 10 a.m. to 8 p.m.