Long gone are the days where social media was an optional tool for brands to use at their own discretion. Today, social media is a ubiquitous and often critical marketing tool used by companies to acquire customers, build brand awareness and even sell products.
To that end, social media gurus are in demand — and there's a myriad of New York tech companies growing their own social media departments.
Social Media Manager at Away
What they do: Away thinks that every traveler should have access to affordable, high-end luggage. The company makes state-of-the-art suitcases and keeps costs down by selling directly to consumers.
Who they want: Away is looking for a candidate that has experience developing and executing best-in-class social media strategy, content and community management for a brand that is known for their exemplary social media as well as experience mentoring and developing a team.
What you’ll be doing: You will develop and grow Away’s social media presence across new and existing platforms, specifically focused on content, voice and community. You will also oversee and develop a small team of social media associates, who will together manage day-to-day social media engagement, content and conversation.
Associate Social Media Editor at Group Nine Media
What they do: Group Nine Media is the merging of four major digital media brands (Thrillist, The Dodo, Now This and Seeker). Across these brands, the media company has more than four billion monthly video views and over 30 million YouTube subscribers. Created to be consumed across the web, Group Nine’s brands are go-to sources for young audiences.
Who they want: The company is looking for a candidate with a Bachelor’s Degree in Communications or Journalism, with at least one to two years managing video and social media for a digital media publisher. You should have thorough knowledge of YouTube and Facebook analytics as well as how to use the platforms as a content distributor per the latest trends in social publishing.
What you’ll be doing: The Associate Social Media Editor will assist in the execution and implementation of video content on Thrillist platforms, working closely with the Thrillist Editorial and Video teams to continue develop a strong, growing presence across social platforms ranging from Facebook to YouTube.
Tag Me Skimm’r at TheSkimm
What they do: With an engaged community of more than five million active subscribers, theSkimm is changing the way female millennials consume news and information. The company originally gained traction through its daily newsletter, the Daily Skimm, and has since expanded to include an app, video content and Skimm Studies, which is a marketing tool used for brands.
Who they want: TheSkimm is looking for a self-starter who understands the company’s message and can help materialize it in a photo, video, meme, et cetera. The ideal candidate is passionate about community and content, and has some experience producing cross-platform social media for a brand.
What you’ll be doing: In this role, you will develop social media skills in photography, graphic design, video production and brand marketing. Specifically, you’ll be assisting with monitoring and scheduling posts, copyediting and fact-checking content, sourcing content across social platforms and participating in creative brainstorms for daily posts and larger company campaigns.
Social Media Strategist at Purch
What they do: Purch is a digital publishing platform and marketplace that aims to help people make smarter purchases. The company combines in-depth product reviews and services with technology to create a more seamless connection between intent-based buyers and sellers.
Who they want: Purch is looking for a candidate with at least two years of on-the-job social media production and editorial experience, ideally working for a digital media brand. You must also be able to demonstrate, using metrics from your direct experience, a track record of success leveraging social media to grow audiences.
What you’ll be doing: You will support Purch’s editorial teams by finding new, creative and effective ways to promote its brands across a variety of social media channels. In this role, you will also develop a workflow process of your own that focuses on efficiency, quality and results.
Social Media Manager, Product Labs at BuzzFeed
What they do: BuzzFeed is one of the most widely recognized digital media brands in the world, bringing people news, features and quizzes across mobile apps, Facebook, Snapchat, Youtube and a myriad of other social media channels.
Who they want: BuzzFeed is looking for a self-starter who is able to collaborate with ease across BuzzFeed’s editorial and business teams and can work with urgency against tight timelines.
What you’ll be doing: In this position, you’ll be working with Product Labs’ brand owners and marketing to develop a content strategy to drive commerce sales from a variety of brands including Homesick Candles, Tasty Cookbooks, Shop BuzzFeed, and many more.