At Intersection, we are at the forefront of the smart cities revolution. With award-winning products like LinkNYC, we connect the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world location and physical context.

Senior Media Planner at Intersection

The Role:

Intersection is revolutionizing the way information is shared in public spaces to ease and enrich people’s journeys through their cities and connect them to their communities. We connect brands with people where they are via relevant and impactful experiences, and we earn the trust of our partners through our shared mission, working together to build the foundation for a connected future.

As a Senior Media Planner at Intersection, you will help transition Intersection’s Out of Home media planning from location based targeting to audience segmentation and dynamic digital campaigns. You should have a very strong understanding of media consumption habits and audience profiles, and can independently develop and present recommendations to senior staff and the larger Intersection Sales team. You can also easily navigate reporting and provide impactful takeaways to strengthen Intersection’s media delivery. Always an enthusiastic contributor, you will add tremendous value to the Media team in both the pre-sale and post-sale phase of a campaign.

What you will accomplish:

  • Work closely with the media sales team to understand our clients goals & objectives
  • Develop holistic responses to multi-market client RFPs including but not limited to New York, Chicago, San Francisco, Seattle, Dallas, New Jersey, and Philadelphia
  • By leveraging media resources from Telmar, OPlan, Neustar, Scarborough and Nielsen, you will help to understand current client, vertical and competitive media investments
  • Coordinate with the Geopath, Nielsen and other audience measurement partners to put up-to-date audience data into the hands of our agency partners’ planning tools
  • Work with the Marketing team to develop sales collateral that effectively communicates Intersection’s audience reach and impact
  • Work with senior leadership and our executive team to utilize research resources and analytics to understand and provide competitive media landscape reports

 What we are looking for:

  • 3-5 years of experience in planning at a major media agency or publisher
  • Experience in out of home and/or digital media planning
  • Fluency with industry planning and research data and tools, including Neustar, Nielsen, Telmar and Geopath
  • Deep experience in data visualization and measurement analytics
  • Skilled communicator and presenter

About Intersection:

We are revolutionizing the way information is shared in public spaces.

Intersection connects the digital and physical worlds to ease and enrich people’s journeys through their cities. Whether offering public services like free Wi-Fi and calling, providing people with useful information to get where they’re going, or simply brightening their day with native content that can be interactive and location-specific, our products help people engage with their communities and the cities around them.

Our wide-ranging expertise includes technology and design solutions; advertising innovation, production, and sales; and operations, maintenance, and support. We pair our human-centered methodology with cutting-edge technology, from virtual and augmented reality to machine learning, conversational commerce, and more. Whether partnering with private developers to create unforgettable experiences in neighborhoods and districts, with urban transit systems to revolutionize commuting and travel, or with municipalities and city agencies to transform how they connect with residents and visitors, our solutions are scalable platforms on which our clients can build the future.

Intersection was formed in 2015 as a merger between Titan, the largest municipal out of home company, and Control Group, a leader in technology and design innovation. We are backed by Sidewalk Labs, Alphabet’s urban technology company.

Intersection is an Equal Opportunity Employer.

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Why work with us
The work we do at Intersection is changing life in cities as we know it. Our products enrich people's everyday journeys by delivering connectivity, information, and content that elevate the urban experience. We are using digital technology to transform the physical world—improving daily life in cities and public spaces.
Culture
Collaboration between teams and departments is what drives our success. Whether a scavenger hunt around our office, an after-work happy hour, or a slack channel to share viral news and exciting stories, we create opportunities for all employees to get to know each other. No matter how hard we work, we always leave time for fun.
Perks & Benefits
Bagel Wednesday
Employee Referral Program - get paid to bring your friends to work with you!
Phone reimbursement
Bottomless coffee
Gym membership reimbursement
Health, Dental & Vision
20 days PTO from day one
401K
Fully stocked pantry
Commuter benefits
Summer Fridays!
Flexible Spending Account (FSA)
Unlimited sick days

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