Email Marketing Associate at Away

DESCRIPTION

Away is seeking an Email Marketing Associate to develop and execute a best-in-class email marketing program at Away. The right candidate is excited to be an early employee at a new venture-backed consumer brand and is eager to take on an array of responsibilities. This position is based out of our headquarters in NoHo, New York City.

REQUIREMENTS

What you'll do:

  • Build and optimize Away’s email content, cadence, and segmentation strategy for all promotional, triggered, and transactional email programs
  • Regularly develop new ideas for engaging content for customers and prospects and work with the creative team to manage the development of email creative across various programs
  • Address potential technical issues affecting email deliverability and inbox placement
  • Ensure compliance with international opt-in requirements
  • Develop strategies to drive subscriber signups across multiple touchpoints
  • Evaluate email / CRM platforms, automated marketing vendors, and predictive marketing platforms to build a best-in-class architecture
  • Work with customer insights and acquisition marketing teams to develop a better understanding of the Away customer, and develop strategies and content accordingly
  • Create a framework for measuring success for the email channel

Who you are:

  • You have 1-3 years of experience in email marketing. Prior startup or e-commerce experience highly preferred
  • You have deep experience with ESPs such as SendGrid, Klaviyo, Bronto, ExactTarget, and tools like Litmus or Return Path. Prior experience with Simon Data preferred.
  • You understand the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes
  • You have solid HTML / CSS knowledge
  • You have a solid understanding of digital UX principles and a strong grasp of e-commerce storytelling and copywriting
  • You have an eye for detail and process, ensuring emails are deployed perfectly for every batched or automated email send
  • You love to travel (but that's a given)

 BENEFITS

  • Competitive salary + equity
  • Health, dental, and vision insurance
  • Fitness reimbursement
  • Quarterly company outings
  • Annual international team trips

ABOUT AWAY

Away (awaytravel.com) is modernizing the travel experience, beginning with your luggage, while striving to set the example for how socially conscious companies should conduct themselves. In November 2015, we launched our brand in Vogue, GQ, and USA Today, and have been featured in over 100 publications including New York Magazine, Travel + Leisure, and Wallpaper*. Away was founded by two Warby Parker alums and has raised $31M in venture funding led by Forerunner Ventures, Accel Partners, and Global Founders Capital.

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